Dr. Scholl’s Exercise Sandals

April 1, 2008 – 3:29 pm

Dr. Scholl’s Exercise Sandals are eco-friendly. Dr. Scholl’s has been selling shoes since the 1950s, and now the company is introducing a new eco-friendly brand, called Renew.

The environmentally friendly Renew includes a biodegradable corn outsole, recycled metal buckle and straps made from hemp or vegetable-tanned leather, a more eco-conscious tanning process. The foot bed is constructed of sustainable Brazilian wood, and the makers of Original Dr. Scholl’s have partnered with environmental organization Trees for the Future to plant 10 trees in a deforested area of Brazil for each pair of shoes sold, with a goal of eventually planting 50,000 trees. Trees for the Future helps people in emerging countries by planting multi-purpose, fast-growing, ecologically appropriate tree species tailored to each community’s specific needs.

“We offered consumers a ’sneak peek’ at the Renew in December on our web site, DrSchollsShoes.com, and it quickly became one of the most popular shoes on the site,” said Original Dr. Scholl’s General Manager Rusty McClintock. “This spring, the Renew will have expanded availability at Shoes.com, Macys.com and select boutiques like Boston-based luxury retailer GrettaLuxe.”

It looks like Dr. Scholl’s has done a great job of taking a trusted brand and making the product more eco-friendly.

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