EBay Announces Launch Of Worldofgood.com

by Darren

Ebay has announced a new marketplace which should appeal to shoppers who are interested in fair trade practices and eco-friendly products. The marketplace is called WorldofGood.com.

Whether consumers are looking to purchase products made from recycled or natural materials, buy organic or support artisan women in developing nations, WorldofGood.com brings a new level of confidence and transparency to the socially responsible shopping experience. WorldofGood.com is a one-stop-shop where the products, producers and sellers are verified by various third parties called Trust Providers — like TransFair USA (Fair Trade Certified), Co-op America and Aid to Artisans — to meet a core set of ethical and environmental standards.

“WorldofGood.com by eBay gives shoppers who care about making a difference access to great products that help people and the planet,” said Lorrie Norrington, president of eBay Marketplaces. “Socially responsible shopping just got bigger and better.”

The idea is that behind Ebay’s clout, people will be able to purchase products that have been proven to be beneficial.