Target To Introduce Eco-Friendly Clothing Line

by Darren

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Target is introducing a new eco-friendly clothing line, but not in their stores at first. Target is a well-known mass merchandiser, but their initial foray into eco-friendly clothing will be sold at Barney’s. The clothing line will appear in May at Barney’s, before becoming available at Target.

The Minneapolis-based retailer commissioned 60 exclusive pieces from Rogan Gregory, a designer at the forefront of the eco-fashion movement. Mr. Gregory uses 100% certified organic cotton and other natural fibers, such as silk and linen, in his collections that are typically sold at Barneys and Bloomingdale’s. He recently won the Council of Fashion Designers of America/Vogue Fashion Fund award for promising new designers.

Target’s eco-friendly apparel by designer Rogan Gregory is first appearing at Barneys New York.

Now he’s contributing to Target’s Go International program, which features a line of moderately priced apparel from cutting-edge designers that appear in stores only about six weeks at a time.

Employees of Target said the move is designed to create buzz around their new product lines. The company has done such cross-promotions before, with great success.

The price for the clothes will be between $15 and $45 at Target.

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